Digital lenders have tremendously contributed to financial inclusion for the bottom of the pyramid-unbanked majority across the world. However, their images and reputation are yet to streamline in different markets globally. In a bid to establish and maintain the brand’s reputation, equity, association and establish it as a credible, responsible, and ethical digital lender, the top 10 global digital lending firm, partnered with us to develop and execute strategies in order to achieve the three public relations concerns in Kenya.