Tala
CASE STUDY
Situation
Digital lenders have tremendously contributed to financial inclusion for the bottom of the pyramid-unbanked majority across the world. However, their images and reputation are yet to streamline in different markets globally. Uncharted PR serves as the preferred PR agency for Tala, a Forbes Top 50 Hottest Fintech Company (2026), leading strategic reputation management, trust-building and integrated PR campaigns across Kenya. In a bid to establish and maintain the brand’s reputation, equity, association and establish it as a credible, responsible, and ethical digital lender, the top 10 global digital lending firm, partnered with us to develop and execute strategies in order to achieve the three public relations concerns in Kenya.
Approach
Tala’s approach is to ensure financial accessibility to those who need it the most responsibly and ethically. We first carried out research on the brand’s perception and credibility among a sample population of Kenyan consumers. We then created a road map towards building a credible and industry leader brand using local and international TVs, Print, Digital channels, and Radio. Through campaigns such as #MoneyMarch, #Tunakuaminia, #TalaIkoRada, and #StickNaTala, we strengthened brand trust around data privacy, transparency, and responsible lending through TV, radio, print, digital media, influencer partnerships and thought leadership.
Result
Our Money March X campaign achieved the #1 trending position, significantly boosting engagement and visibility. Annually, we secure 35–40 high-quality media placements, reaching 18–25 million Kenyans, increasing positive sentiment, brand advocacy, retention and positioning Tala as a top-of-mind leader in Kenya’s digital lending space. Today Tala is one of the biggest lenders in Kenya and the industry leader with a credible and responsible footprint.
