Menu
Workforce Africa
CASE STUDY
Situation
Labor markets have undergone great metamorphosis throughout the years and so has human resources. Workforce Africa is a flexible labor solutions provider, operating in Kenya, Uganda, and Rwanda. The HR outsourcing firm believed that strategic awareness, visibility, and positioning of their brand, was a key component to their growth strategy. We partnered with the brand to help establish and maintain a long-lasting digital and media footprint for the brand.
Approach
After rigorous research on the brand and the HR outsourcing industry in Kenya. We curated tailor-made strategies and tactics that would see the brand communicate directly to the corporates they wanted to work with, build a relationship with their various audiences, and engage with them on digital channels and via email. In addition, we also set out a road map to position the brand as a thought leader in matters of flexible labor solutions and the changing face of HR.
Result
In the course of our partnership, Workforce Africa gained tremendous visibility both within and outside the industry, which created a soft landing for them as they approached their proposed client hit list to pitch business. Whoever said Human resource is a boring conversation that media would not spend a lot of time on didn’t factor in Uncharted PR as the unmatched superheroes who turn boring into media fodder!
