Africa Management Institute (AMI)
CASE STUDY
Situation
Uncharted PR partnered with African Management Institute to strengthen the brand’s visibility and position it as a leading authority in workplace learning, entrepreneurship and professional skills development across Africa.
Approach
Through strategic media relations, executive profiling, thought leadership positioning, and multi-channel storytelling, we secured high-impact coverage across tier 1 media platforms including Citizen TV Kenya, Nation Africa, Business Daily Africa, TV47, and The Star.
Result
The campaign amplified AMI’s initiatives around workforce development, enterprise learning, and entrepreneurship support, while positioning the organization as a credible pan-African leader shaping conversations on the future of work, business growth and skills transformation.
