Rootooba
CASE STUDY
Situation
Uncharted PR partnered with Rootooba to position the Food & Safety Workshop 2024 as a credible and influential platform within Kenya’s food safety sector.
Approach
Through strategic messaging, media relations, and a multi-channel communications campaign across TV, radio, print and digital platforms, we secured coverage across major Tier 1 media houses including Citizen TV Kenya, NTV Kenya, KTN News, Daily Nation, and Capital FM Kenya.
Result
The campaign delivered nationwide visibility, generated KSh 1.4M in advertising value equivalent and KSh 7.2M in PR value, while strengthening stakeholder trust and positioning the workshop as a recognized voice influencing national food safety conversations in Kenya.
