Africa Fintech Festival
CASE STUDY
Situation
Uncharted PR led communications and media amplification for the Africa Fintech Festival 2024 hosted by AFIK, positioning it as a premier platform for fintech innovation, digital finance, and financial inclusion across Africa.
Approach
Through a strategic PR and media relations campaign focused on narrative positioning, stakeholder engagement, and proactive press management, we secured strong visibility across TV, print, radio, and digital platforms.
Result
The campaign successfully elevated the festival into a leading pan-African thought leadership platform, strengthening industry credibility, stakeholder engagement, and regional influence within Africa’s financial ecosystem.
