Workstyle Africa
CASE STUDY
Situation
Work as we know it has greatly changed over the years. These changes have given way for the establishment of flexible offices and co-working spaces the world over. From Manhattan to Nairobi to Johannesburg, Flex spaces are being termed as the future. Workstyle Africa is a premium flexible offices and co-working space provider with various locations in prime spots across Nairobi. Uncharted PR supported Workstyle Africa in positioning the brand as a leading innovator within Kenya’s evolving coworking and flexible workspace industry.
Approach
The excitement of dealing with the future can be contagious. We first carried out research on the brand and the flex offices local market, which formed the base for the road map we created to execute the brand’s visibility and positioning in local and international media. Through strategic media relations, thought leadership positioning, and narrative development around the future of work, hybrid working, and startup culture, we secured high-impact coverage across tier 1 business and lifestyle platforms including Business Daily Africa, The Standard, Capital FM Kenya and regional entrepreneurship publications.
Result
The campaign successfully elevated Workstyle’s visibility, strengthened its credibility within the startup and SME ecosystem, and positioned the company as a key player driving conversations around the future of work and flexible office solutions in Kenya. Today workstyle’s occupation rate has never dropped below 70% and its relationship with the Kenyan market is just getting started. As the brand expands across the continent we continue to re-evaluate and personalize strategic communications for a long-lasting effect on the brand on a global scale.
