FINAS Conference
CASE STUDY
Situation
Financing Agri-Food Systems Sustainably Conference partnered with Uncharted PR to position the conference as a leading thought leadership platform within Kenya’s agri-finance and fintech ecosystem.
Approach
Through an integrated PR and media strategy focused on authority-driven storytelling, leadership positioning, and multi-channel visibility, we secured 15+ high-quality media placements across CNBC Africa, TV, print, digital platforms, and podcasts.
Result
The campaign reached a 23M+ pan-African audience via CNBC Africa alone, significantly increasing FINAS’ credibility, industry relevance and positioning the conference as an influential voice in financial and digital lending conversations beyond a traditional event format.
