Last year , during a 2026 PR & Brand brainstorm session with the leadership of one of the largest Fintechs in Kenya, the CEO turned to the team and asked, how can we turn this brand into a “Total”(refering to the energy company) or a “Nike”? what he was saying was – I want to […]
Building Institutional Credibility Read More »
Wall Street, Silicon Valley, Big Tech and now AI companies successes have permanently entrenched the Black-Scholes formula on organizations’ risk appetite globally. Founders and CEOs are all singing in unison that a company that stops taking risks is like a shark that stops swimming. It is dead in the water. And while their boards and
The Risk And Long-Term Brand Dominance Seesaw Read More »
By whatever metrics you choose to measure, to be a leader, you must inject bits and pieces of yourself into the whole. That means your management style , the biases that influence your decision -making and the doors of perception you filter the human and work experience through make up part of who you are
What’s Your Personality Got To Do With It? Read More »
An influencer is typically an individual who has a vast number of followers on social media and is seen as an expert in that niche. Influencing basically applies the theory of the power of the word of mouth as a marketing tool for brands, in that, a client will probably buy a referral by someone
Influencer Marketing and PR Read More »
Small and medium-sized enterprises account for over 90% of organizations in Kenya and about 30% of the country’s GDP. This makes them a critical asset to the flourishing of the local and global economy. SMEs are far too important not to be known to their audiences for the right reasons. They will only seize the