INFLUENCER MARKETING AND PR.An influencer is typically an individual who has a vast number of followers on social media and is seen as an expert in that niche. Influencing basically applies the theory of the power of the word of mouth as a marketing tool for brands, in that, a client will probably buy a

Small and medium-sized enterprises account for over 90% of organizations in Kenya and about 30% of the country’s GDP. This makes them a critical asset to the flourishing of the local and global economy. SMEs are far too important not to be known to their audiences for the right reasons. They will only seize the